PR-Doktor – Kerstin’s blog in English

… only just beginning!

„Shared experiences are the new marketing“ – exclusive interview with Brian Solis

Brian Solis is a thought leader in branding, communications and digital transformation. He calls himself „digital analyst, anthropologist, and futurist“. [More about Brian Solis.] In his recently published book he does away with old paradigms of customer journey and user experience: X: The Experience when Business meets Design. How to design a meaningful customer experience in every moment of […]

5 unexpected things I have learned from an unpaid blogging project

When I convinced my good friend Dirk to blog live from his ultra-marathon run through the Himalayas I even did not know whether this would work out technically. I simply knew it had to be done, because it would be a shame not to. So I wasn’t prepared for what came out for me on […]