Entries by Kerstin

„Shared experiences are the new marketing“ – exclusive interview with Brian Solis

Brian Solis is a thought leader in branding, communications and digital transformation. He calls himself „digital analyst, anthropologist, and futurist“. [More about Brian Solis.] In his recently published book he does away with old paradigms of customer journey and user experience: X: The Experience when Business meets Design. How to design a meaningful customer experience in every moment of […]