Entries by Kerstin

„Shared experiences are the new marketing“ – exclusive interview with Brian Solis

Brian Solis is a thought leader in branding, communications and digital transformation. He calls himself „digital analyst, anthropologist, and futurist“. [More about Brian Solis.] In his recently published book he does away with old paradigms of customer journey and user experience: X: The Experience when Business meets Design. How to design a meaningful customer experience in every moment of […]

The “PR-Doktor” is in!

Hello World! For quite a while now I have been working, giving speeches and supporting brands in a more international context and in English. So, after more than a decade of blogging in German, I have decided to open an English blog as well. At first, I will write updates only now and then, because time is […]